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5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say

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As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them.

With our daily routines as we know them on pause for now, brands are searching for ways to stay in contact with their employees, customers and other stakeholders.

And, some are in doubt about the best way to do this. Should we post on social media? Should we email? Should it be business as usual?

The answers to that question are differ from brand to brand. In this time of uncertainty, no one formula works for everyone.

The worst thing companies can do right now is to stop communicating. If anything, now is a time when you should over-communicate.

5 Reasons You Want to Over-Communicate With Your Audiences

Continue reading 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say

Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

As we navigate these uncharted waters together, PR pros, we have questions.

One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of COVID19 stories?

As fellow public relations professionals continued to ask me about this – and I was also wondering – I decided to take the question to Twitter to ask journalists and communicators for their take.

The responses were mixed. Let’s look at some replies on both sides of the issue. Continue reading Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

7 of the Best – and Worst – PR Plays in 2018

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.

Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018

PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly

As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly. Continue reading PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly

PR Crisis of the Week: AT&T, USA Gymnastics and Facebook

In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand.

Here we go: Continue reading PR Crisis of the Week: AT&T, USA Gymnastics and Facebook

PR Crisis of the Week: Google+, Fyre Festival and La Croix

Which brands found themselves in crisis management mode this week?

We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag. Continue reading PR Crisis of the Week: Google+, Fyre Festival and La Croix

PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers

Another week – and more brands in crisis.

This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management? Continue reading PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers

PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?

Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis. Continue reading PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?

PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster

This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Continue reading PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster

PR Crisis of the Week: CBS, Snapchat and — Strawberries?

It’s time for this week’s PR Crisis of the Week post, where I give an overview of some of the brands who found themselves in crisis mode.

This week in PR crisis news, we have a major news network, a former social media darling – and strawberries? Continue reading PR Crisis of the Week: CBS, Snapchat and — Strawberries?