ChatGPT writing

The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality

ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months. What grabbed my attention was a post by someone who had hired a freelance writer to create content – only …

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8 Myths About Working with Journalists to Achieve Media Relations Goals  

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it …

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press release

5 Questions to Ask Before You Write Your Next Press Release

There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer?