Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material. While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news […]
PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger Read More »
Crises – they happen. There seems to be no shortage of brands in crisis mode these days. This week was no exception. On that note, I’m introducing a new column to highlight the PR crises of the week. I bring you (drum roll, please): PR Crises of the Week This
This Week in Crisis PR Read More »
Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. While
5 Things You Should Never Hear a PR Person Say Read More »
Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press
You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway Read More »
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to
7 Ways Manufacturing Companies Can Take Advantage of PR Read More »
Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their
8 great ways to show reporters some love Read More »
As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients. What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when
My Favorite Posts of 2017 Read More »
The holidays are indeed upon us. While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging. In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be
How to Time Your PR Efforts Over the Holidays Read More »
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks. In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us? Here are
How to write PR pitches journalists will be thankful for Read More »
You know reporters use social media–but do you know HOW they use it? Having this insight helps you leverage social platforms to work with journalists more effectively. Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on
Can journalists work without social media? Nearly half say no Read More »
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