12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
publicity
Caution Ahead: How a Good PR Pro Helps You Avoid Trouble
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that …
Caution Ahead: How a Good PR Pro Helps You Avoid Trouble Read More »
How Contributed Articles Can Boost Your PR Program
When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? One option is to …
How Contributed Articles Can Boost Your PR Program Read More »
7 of the Best – and Worst – PR Plays in 2018
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance – …
Time Your PR Right to Get the Most From It Over the Holidays
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get …
Time Your PR Right to Get the Most From It Over the Holidays Read More »
What PR Pros Need to Know About AI: A Conversation with Christopher Penn
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about …
What PR Pros Need to Know About AI: A Conversation with Christopher Penn Read More »
PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go:
PR Crisis of the Week: Google+, Fyre Festival and La Croix
Which brands found themselves in crisis management mode this week? We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag.
PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers
Another week – and more brands in crisis. This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management?
PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?
Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis.