crisis

small business marketing

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.  Given the shaky economic conditions, they …

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PR Crisis of the Week

PR Crisis of the Week: AT&T, USA Gymnastics and Facebook

In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go: 

PR Crisis of the Week

PR Crisis of the Week: Google+, Fyre Festival and La Croix

Which brands found themselves in crisis management mode this week? We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag.

PR Crisis of the Week

PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers

Another week – and more brands in crisis. This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management?