It’s time for this week’s PR Crisis of the Week post, where I give an overview of some of the brands who found themselves in crisis mode.
This week in PR crisis news, we have a major news network, a former social media darling – and strawberries? Continue reading PR Crisis of the Week: CBS, Snapchat and — Strawberries?
It’s that time again. Time for the PR Crisis of the Week.
This week, the choices were…well, there was little choice, because it’s been quite a week. Continue reading PR Crisis of the Week: POTUS, Ohio State and Verizon
It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week.
Which brands are in the hot seat?
Continue reading PR Crisis of the Week: American, Wells Fargo and USC
In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode.
The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day (McDonald’s lucked out this week, because it also had a crisis – coffee with cleaning fluid, anyone?), but this week’s contenders include: Continue reading PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle
Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material.
While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news for their missteps. Continue reading PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger
I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a dress code—and that dress code doesn’t include leggings.
But, none of that really mattered, because, by the time United had gotten around to getting the word out about this special policy, the story had already gone viral, catching fire on Twitter with celebrities from Chrissy Teigen to Sarah Silverman joining the dialogue. The debacle was dubbed #LeggingsGate.
To make matters worse, instead of issuing any type of apology, “United staunchly defended the policy, answering critics with curt ‘follow the rules’ tweets.[i]”
From a public relations perspective, this quickly became a nightmare scenario for the brand. So, what PR lessons can be learned from United’s missteps?
Continue reading 4 PR Lessons to Learn from United Airlines’ #LeggingsGate