12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
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social media
How to Build Trust – 10 Lessons from Content Marketing World
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And
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6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is
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Caution Ahead: How a Good PR Pro Helps You Avoid Trouble
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that
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How Social Media Lurkers Can Boost Your Business
Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the
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7 of the Best – and Worst – PR Plays in 2018
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance –
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PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?
Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis.
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PR Crisis of the Week: Papa John’s, In-N-Out Burger and Bloomberg
Welcome to the PR Crisis of the Week post, where I provide an overview of brands who found themselves in the midst of a PR meltdown. This week’s column includes Papa John’s, In-N-Out Burger and Bloomberg. Were there other crises this week? You bet. But we only have room for so
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Are you integrating PR, content marketing and social media for better results?
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
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PR Crisis of the Week: Forbes, Ritz, Goldfish and ZBurger
Last week, I kicked off a new column highlighting the PR crisis of the week, spurred by the seemingly unending opportunities for material. While there were several major contenders for the title last week – Papa John’s, MGM Resorts and Burberry – this week, we have more brands making news
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