Ah, spring is here at last. Nature is coming back to life. The birds are singing, the trees are blooming—and, our thoughts turn to….cleaning. Cleaning out closets, getting rid of clutter, sprucing up the yard…but, what about your business? For small businesses, marketing is a constant concern. Have you given […]
Spring marketing and PR spruce up Read More »
Ever wondered what you as a business owner should post on social media? If you want some great examples, look no further than this article that recently appeared in the Wall Street Journal, What Celebrities Can Teach Companies About Social Media. It draws comparisons between how celebrities and businesses can
The small business owner’s answer to, “What should I post on social media?” Read More »
As those of us in PR know, reporters don’t always like to hear from us, preferring to gather story ideas and sources elsewhere. But, when we do contact them, they have preferences as to how we do it. While social media has come into play when pitching journalists, according to
Do Reporters Prefer to Receive Pitches Via Email or Social Media? Read More »
If you’re still in a state of social media “paralysis,” try these tips to get moving and take advantage of this free method to market your business.
4 Social Media Tips for the Overwhelmed Read More »
Ah, spring is here at last! Spring is the time of year when our thoughts turn to freshening up our homes, cleaning out our closets, and by the way, have you checked out that cluttered garage lately?! All kidding aside, while spring cleaning your home may be on the top
Think Spring: Five Ways to Spruce Up Your PR and Marketing Efforts Read More »
Vocus just published a study regarding pitching reporters via social media. They asked them via which social media platform they prefer to be contacted with story pitches. Although I suspect some would rather not be pitched at all (fodder for another blog post!), a large percentage (45%) responded that they
Media Pitches: To Pitch or Not To Pitch Via Social Media? Read More »
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
Ah, the flowers are coming up, the weather is getting warmer and all thoughts turn to spring! With spring comes spring cleaning. Maybe it’s time to freshen up your PR initiatives, as well. What are some fresh ideas you can bring to your public relations planning? Here are some thoughts:
Spring is here—is it time to “freshen up” your ideas about PR? Read More »
It’s no secret that many are overwhelmed by social media. I recently saw a tip advising small businesses who’ve avoided social media to date to choose an outlet that fits their type of business/target market to focus on. Great advice, as it seems many small businesses (and larger ones,
Of Small Businesses and Social Media… Read More »
You have your accounts on Facebook, Twitter, LinkedIn and the list goes on. Now, you need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer or employee communications—but where do you get this content? Who creates it?
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