12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
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media relations
How to Build Trust – 10 Lessons from Content Marketing World
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And
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How Contributed Articles Can Boost Your PR Program
When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? One option is to
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Time Your PR Right to Get the Most From It Over the Holidays
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get
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What PR Pros Need to Know About AI: A Conversation with Christopher Penn
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about
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PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers
Another week – and more brands in crisis. This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management?
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PR Crisis of the Week: Papa John’s, In-N-Out Burger and Bloomberg
Welcome to the PR Crisis of the Week post, where I provide an overview of brands who found themselves in the midst of a PR meltdown. This week’s column includes Papa John’s, In-N-Out Burger and Bloomberg. Were there other crises this week? You bet. But we only have room for so
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PR Crisis of the Week: American, Wells Fargo and USC
It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week. Which brands are in the hot seat?
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PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle
In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode. The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or
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Are you integrating PR, content marketing and social media for better results?
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
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