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12 Ways to Leverage PR to Fill Seats at Your Events

Are you promoting your events

Events. Each month, there are hundreds, thousands of events taking place locally, regionally and nationally.

It’s clear that event marketing is on the rise. 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals[i]. Two-thirds of those surveyed say they plan to increase spending on live events in 2019.

Why are events so popular? They allow face-to-face interaction, which is vital as companies try to build that human connection with their customers and foster a sense of community.

With the uptick in the number of events, why is it that you often hear of them AFTER they happen? Or maybe you never hear about them at all.

Is Your Event a Well-Kept Secret? Continue reading 12 Ways to Leverage PR to Fill Seats at Your Events

How to Build Trust – 10 Lessons from Content Marketing World

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As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

The overarching theme that stands out to me is – TRUST. Trust must exist for any transactions to take place. But how do we as content marketers, public relations professionals and social media managers work to establish that trust that we seek with our audiences?

Here are 10 of the lessons I learned at CMWorld related to trust: Continue reading How to Build Trust – 10 Lessons from Content Marketing World

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

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While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn

PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle

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In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode.

The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day (McDonald’s lucked out this week, because it also had a crisis – coffee with cleaning fluid, anyone?), but this week’s contenders include: Continue reading PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle