I focus on B2B PR – but what does that mean? How does B2B – business to business – differ from B2C – business to consumer?
B2B Public Relations is for Businesses That Sell to Other Businesses
When businesses sell to other businesses, sales cycles can be longer. Budgets are bigger. And there are often a number of people or departments weighing in on the decision.
This means that staying out in front of your potential buyers matters because when they’re ready to research a product, you want to appear in their search results.
Public relations can help.
How Can PR Help B2B Companies?
If your company shows up in earned media articles, particularly in trade publications, those can appear in search of any kind – SEO or GEO (AEO).
You want to engage in PR on an ongoing basis, because you never know when a buyer may be searching for a solution that you offer.
Working with a PR consultant who understands how B2B companies differ from B2C can help you stand out from the competition.
Michelle wrote the book on B2B PR, B2B PR That Gets Results.
Learn more about Michelle’s public relations services here.
About the author: Michelle Garrett is a PR consultant, media relations consultant, and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies, especially those in manufacturing and technology, create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.
100% of this blog post was written by me, the human.
