2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.
As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.
Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly. Continue reading PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand.
Here we go: Continue reading PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
Which brands found themselves in crisis management mode this week?
We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag. Continue reading PR Crisis of the Week: Google+, Fyre Festival and La Croix
Another week – and more brands in crisis.
This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management? Continue reading PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers
Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis. Continue reading PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?
This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Continue reading PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster
It’s time for this week’s PR Crisis of the Week post, where I give an overview of some of the brands who found themselves in crisis mode.
This week in PR crisis news, we have a major news network, a former social media darling – and strawberries? Continue reading PR Crisis of the Week: CBS, Snapchat and — Strawberries?
Welcome to the PR Crisis of the Week post, where I provide an overview of brands who found themselves in the midst of a PR meltdown.
This week’s column includes Papa John’s, In-N-Out Burger and Bloomberg.
Were there other crises this week? You bet. But we only have room for so many here (or this would be a full-time job). Continue reading PR Crisis of the Week: Papa John’s, In-N-Out Burger and Bloomberg
It’s that time again. Time for the PR Crisis of the Week.
This week, the choices were…well, there was little choice, because it’s been quite a week. Continue reading PR Crisis of the Week: POTUS, Ohio State and Verizon