Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But – […]
How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More »
ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months. What grabbed my attention was a post by someone who had hired a freelance writer to create content – only
What do you need to do before engaging in a PR effort? While it may seem like you can go out there and just start pitching the media, you’ll probably be more successful if you spend some time thinking through what you might need to do first. Preparing ahead of time
7 Ways to Get Your Ducks in a Row BEFORE You Do a PR Push
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As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks. For me, one of the biggest issues was not having anyone to commiserate
8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More »
Working with B2B clients on public relations initiatives, media relations (i.e., pitching stories to journalists to land earned media coverage) is an integral part of the gig. You talk with your client and come up with a story idea you just know will blow the right journalist away. You even
Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it
8 Myths About Working with Journalists to Achieve Media Relations Goals Read More »
As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their
PR Tips to Help You Land Media Coverage Read More »
Winter is upon us. We got a little snow here this week. Maybe you did, too. This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. With PR efforts, sometimes one small win can lead to more wins. Let me give you an
The Snowball Effect of Thought Leadership – and How to Get Started Read More »
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the
6 Essential Points to Ponder As You Plan PR and Content Initiatives Read More »
You’ve heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.
22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 Read More »
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