PR consulting

Why Hire a PR Consultant?

So, you’ve decided you need some outside PR help for your business. But, what kind of help do you need? Of course, in the world of outsourcing, one size does NOT fit all. If you’re thinking of hiring external support, there are always options. Agencies, subcontractors, PR consultants (sometimes known […]

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For New PR Grads—Advice from an Editor

I recently wrote a piece for Muck Rack, “7 Questions NOT to Ask a Reporter,” which garnered some of the best feedback I’ve ever received. An editor at an industry publication actually took the time to write me about how much he enjoyed the piece—and how every new public relations

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