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Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

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The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear.

We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.

But, beyond the initiatives that skilled public relations practitioners generally handle, they bring something else to the table.

How a skilled PR consultant can help keep you out of trouble

 Whether they know it or not, companies without PR counsel are taking a risk. They could be one bad decision away from a crisis.

If you work with a public relations consultant on a regular basis, he or she can help advise you on any number of matters. And avoiding trouble is always better than trying to do damage control.

Here are some examples: Continue reading Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

7 of the Best – and Worst – PR Plays in 2018

Best and worst PR moments

2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.

As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.

Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018

What PR Pros Need to Know About AI: A Conversation with Christopher Penn

AI and PR image

While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.

Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn

7 Ways Manufacturing Companies Can Take Advantage of PR

Manufacturing companies need PR, too

If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?”

The truth is, a lot! The trick is figuring out the most effective way to leverage PR to make it work for you.

For example, I’ve worked with many companies in these markets who have interesting stories to tell. What they needed help with was unearthing these stories, then figuring out the best channels to use to get them out.

“You need to not only create great content, you need to make sure people see it,” says Jay Scheer of Thomasnet.com. “Too many manufacturing companies seem content waiting and waiting for those prospects to magically find their websites, pick up the phone, and sign on the dotted line.”

Traditionally, manufacturing companies have turned somewhat of a blind eye to marketing and PR. But, “As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” said a recent article in Crain’s Chicago Business.

What PR approaches work for manufacturing businesses?

For manufacturers who want to take advantage of public relations, here are seven ways to get started: Continue reading 7 Ways Manufacturing Companies Can Take Advantage of PR

8 great ways to show reporters some love

how to show journalists some love

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you.

If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches that aren’t a fit, are filled with jargon and aren’t accompanied by data or images that help tell the story.

So, what can we do to improve our relationships with journalists?

Here are some ways you can make journalists feel special this month and EVERY month

Continue reading 8 great ways to show reporters some love