Catch my advice here in the article,”Competition: Standing Out From the Crowd in Business”
Stay in Your Lane!
My top tip to make your business stand out–stay in your lane! This means don’t try to be all things to all potential clients or customers. If you have a specialty, make sure to make that your main focus. If you dilute your brand or message by trying to include everything you do and every industry you serve, you won’t attract more business–you’ll actually take the focus away from what you do best. In turn, you may not attract the type of clients you’d really prefer to work with.
Thanks to: Michelle Garrett of Garrett Public Relations.