When I set own to start my own public relations consulting business 15 years ago, I didn’t really know what to expect. My first solo venture was both exciting and terrifying…I’d laid the foundation for months, even years, prior to hanging out my shingle. I’d talked to other solopreneurs about […]
Celebrating 15 Years of Bliss! Read More »
I had the pleasure of speaking to a group of small business owners yesterday. After the talk, one attendee came up to tell me how much she appreciated my openness and honesty, as far as sharing information. I’ve learned that sharing information openly is a key to being of value
TMI–Is There Such a Thing When It Comes to Your Business? Read More »
Content marketing is a hot topic in 2014. Seems that while every company wants to do more content marketing, many are struggling to find the content. You need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer
Ideas to Feed Your Content Marketing Efforts Read More »
Every so often, I see yet ANOTHER piece written about the so-called “death” of the press release. Why folks are in such a hurry to kill off press releases I’ll never understand…perhaps they don’t know the value of the press release—they haven’t witnessed the increase in SEO it can bring.
Death of The Press Release? Not So Fast… Read More »
Michelle featured in “People on the Move” in Business First An announcement of my appointment to the Worthington Area Chamber Board of Directors as it appeared in Business First.
Michelle featured in “People on the Move” in Business First Read More »
8 Ways to Make Reporters Fall in Love With Your Startup I could not be more excited to announce that my piece that ran on Ragan’s PR Daily has been picked up by Entrepreneur! Please check it out and share!
8 Ways to Make Reporters Fall in Love With Your Startup Read More »
Vocus just published a study regarding pitching reporters via social media. They asked them via which social media platform they prefer to be contacted with story pitches. Although I suspect some would rather not be pitched at all (fodder for another blog post!), a large percentage (45%) responded that they
Media Pitches: To Pitch or Not To Pitch Via Social Media? Read More »
If you want to learn more about PR, here are two upcoming opportunities to hear me speak on PR Tips and Tricks: On Feb. 22, I’ll be presenting as part of COPEC University at Indiana Wesleyan University. This is an all-day event that’s open to the public. Here’s a link
Pleased to Announce Upcoming Speaking Gigs Read More »
Networking 101: Tips from Small Business Owners This excellent article on how to make the most of your networking efforts features small business owners, including me. For those who do any networking, there’s helpful advice here. Feel free to share with YOUR network!
Networking 101: Tips from Small Business Owners Read More »
I came across this article today, “Five DIY Public Relations Tips for Startups”: https://www.businessnewsdaily.com/5765-diy-pr-for-startups.html It’s a good article with helpful tips, and yes, of course you can do your own PR—I even give on a talk on it. But, if you find it too cumbersome to do yourself, as many
Eight Reasons to Hire a PR Pro Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
