Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception: […]
“Effective PR is essentially inception…” Read More »
Just saw this article in Fast Company about how much more likely startups are to get funding if they engage in PR–30% more likely! https://www.fastcompany.com/3009338/the-truth-about-pr-done-right-and-what-it-does-for-your-startup Sometimes, the rub is that startups have trouble finding the budget to include PR in their early stages. That’s where a good consultant can come
Startups 30% More Likely to Get Funding with PR Read More »
Two cool things are happening at the Columbus AMA’s May 14th event–one, we have Miguel Perez, regional vice president of the Susan G. Komen Foundation speaking on leadership (and most likely a few other hot topics as well, with the Race for the Cure event coming up four days after
Join us to hear Komen leader at the next AMA event! Read More »
This spring, I’m celebrating the 14th anniversary of my business, Garrett Public Relations. As I celebrate another year of being self-employed, I look back on the years since I launched my business. Yes, the business climate has changed and PR is constantly changing, but I still get so excited whenever
Happy anniversary to me! Read More »
Don’t miss this chance to hear Fundable’s founders! Don’t miss the AMA lunch next Tues., April 9 at the new Dawson facility. Our speakers will be Fundable’s Wil Schroter and Eric Corl who will talk about how to optimize crowdfunding campaigns and how they can be leveraged to create buzz
Don’t miss this chance to hear Fundable’s founders! Read More »
Ah, the flowers are coming up, the weather is getting warmer and all thoughts turn to spring! With spring comes spring cleaning. Maybe it’s time to freshen up your PR initiatives, as well. What are some fresh ideas you can bring to your public relations planning? Here are some thoughts:
Spring is here—is it time to “freshen up” your ideas about PR? Read More »
It’s no secret that many are overwhelmed by social media. I recently saw a tip advising small businesses who’ve avoided social media to date to choose an outlet that fits their type of business/target market to focus on. Great advice, as it seems many small businesses (and larger ones,
Of Small Businesses and Social Media… Read More »
So pleased to be part of the Columbus Chapter of the American Marketing Association! We have a record number of attendees registered for the AMA’s Achievement in Marketing Awards this Fri., Jan. 18 at 5:30 p.m. The keynote speaker is Paul Smith of P&G, author of Lead with a Story,
Excited to be part of AMA’s Achievement in Marketing Awards this Fri., Jan. 18! Read More »
This week was an interesting one for PR pros, as we faced challenges due to a number of current events that came together to create a “perfect storm” for those of us who regularly pitch reporters on behalf of our clients. Even last week, I had received feedback from reporters
In Honor of Halloween: A “Scary” Week for PR Read More »
I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong, https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients
From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR? Read More »
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