Reputation management, defined as a systematic, program-based approach to managing an organization’s image, brand, and standing among peers and competitors, is a key part of a public relations practitioner’s role. It’s often considered a soft metric, sometimes overlooked or devalued by the leadership team. But recent findings show that reputation DOES carry
Investing in Reputation Management: What’s It Really Worth? Read More »
I focus on B2B PR – but what does that mean? How does B2B – business to business – differ from B2C – business to consumer? B2B Public Relations is for Businesses That Sell to Other Businesses When businesses sell to other businesses, sales cycles can be longer. Budgets are
Happy Book-iversary to my book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 🥳 Yes, the book is turning two! To 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 who has bought the book – THANK YOU so much! And to those who’ve been kind enough to review it (reviews help more people see the book), post about it on
Happy Book-iversary to my book, B2B PR That Gets Results Read More »
Public relations is often viewed as a “nice-to-have” element in your marketing program. If the budget is available, a company may invest in PR around a product launch or other initiative. But building – and maintaining – momentum requires more than a once-in-a-while effort. The trouble is that, if a company doesn’t
Building Momentum in PR: Why Is Consistency Important for Success? Read More »
2026 is the year to go all-in on PR. Yes, of course, someone like me – a PR consultant who has seen the power of public relations work for her clients – would say that. But let me tell you why I say this now. Public relations has always played a vital role
In the Age of Deepfakes and Misinformation, PR Is Now a Must-Have Read More »
I’m fortunate to talk with a lot of smart people on my video podcast, PR Explored. They’re experts in their fields and always share helpful, practical advice. In case you’ve missed these interviews, I’ve pulled some insight from 26 of my guests to help as you prepare your marketing and PR plans for 2026.
26 Must-Read Insights from PR Explored Guests for 2026 Read More »
I talk A LOT about thought leadership. It’s something I work on with every client. Why do I think it’s so important? It’s always helped companies stand out from competitors—because sharing unique points of view and expertise is what customers look for when making a buying decision. At a time when trust
How Thought Leadership Transforms Your PR Approach Read More »
We’ve all seen it. The endless posts about traditional search (SEO) versus AI-driven search (GEO, AEO, AIO – or whatever acronym they happen to be calling it today). If you look at LinkedIn, you’d think that everything we know about PR and search has changed. Is SEO dead? (No, it’s
Why Is PR Crucial for Improving SEO and GEO? Read More »
If you’ve ever wondered about the power of public relations and how it works to benefit your company, you probably have some questions. Maybe you’ve engaged in some PR initiatives in the past. Perhaps you’ve sent out a press release or two. You may have worked with a PR agency
Answers to 13 of the Most Burning PR Questions Read More »
It’s graduation season, that time of year when many new PR pros are entering the world of work. When you’re new to public relations, your head may be spinning as there’s so much to learn. To help, I’m sharing some PR advice that may not be taught in class but
11 Things I Wish I’d Known Starting Out in PR Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
