12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
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Are you integrating PR, content marketing and social media for better results?
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
Are you integrating PR, content marketing and social media for better results? Read More »
5 Things You Should Never Hear a PR Person Say
Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. While
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7 Ways Manufacturing Companies Can Take Advantage of PR
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to
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How to Time Your PR Efforts Over the Holidays
The holidays are indeed upon us. While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging. In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be
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How to write PR pitches journalists will be thankful for
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks. In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us? Here are
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Can journalists work without social media? Nearly half say no
You know reporters use social media–but do you know HOW they use it? Having this insight helps you leverage social platforms to work with journalists more effectively. Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on
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Top 11 Things I Learned at Content Marketing World
Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot. But the highlight for me is the people. Making those face-to-face connections is priceless. Yes, we live in a digital world. In fact, I was marveling recently at how many
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9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World
This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World. Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom. What
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Yes, You Need A Website For Your Small Business
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how
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