As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them.
With our daily routines as we know them on pause for now, brands are searching for ways to stay in contact with their employees, customers and other stakeholders.
And, some are in doubt about the best way to do this. Should we post on social media? Should we email? Should it be business as usual?
The answers to that question are differ from brand to brand. In this time of uncertainty, no one formula works for everyone.
The worst thing companies can do right now is to stop communicating. If anything, now is a time when you should over-communicate.
5 Reasons You Want to Over-Communicate With Your Audiences
Continue reading 5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious. I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.
Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in supporting each other as we address some of these challenges.
Over a year later, the Twitter chat is going strong. In 2019, we had a number of guests join us to chat about topics ranging from how to find clients to how to market yourself to how to get paid on time.
I asked some of these experts what advice they’d share with freelancers as we head into a new year. Here’s what they said:
Continue reading Freelancing in 2020? Here Are 11 Valuable Tips from the Pros
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect?
I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. Continue reading 20 Influencers Predict What Lies Ahead for Communicators in 2020
Events. Each month, there are hundreds, thousands of events taking place locally, regionally and nationally.
It’s clear that event marketing is on the rise. 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals[i]. Two-thirds of those surveyed say they plan to increase spending on live events in 2019.
Why are events so popular? They allow face-to-face interaction, which is vital as companies try to build that human connection with their customers and foster a sense of community.
With the uptick in the number of events, why is it that you often hear of them AFTER they happen? Or maybe you never hear about them at all.
Something’s becoming clearer than ever these days.
If you fail to connect PR to social media and content marketing, you’re missing an opportunity.
Before we delve into why, let’s take a minute to look back. Continue reading Are you integrating PR, content marketing and social media for better results?
Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners.
Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.
While this can be frustrating to those of us who work hard to ensure we put integrity first, sometimes we have only our fellow public relations people to blame. When they promise what they can’t deliver, it can give us all a bad name. Continue reading 5 Things You Should Never Hear a PR Person Say
If you have a company in the manufacturing or industrial markets, PR may be an element that’s missing from your marketing program. Many companies in these verticals overlook PR because they may feel it won’t be worthwhile for them. They may think, “What in the world do we have to talk to the media about?”
The truth is, a lot! The trick is figuring out the most effective way to leverage PR to make it work for you.
For example, I’ve worked with many companies in these markets who have interesting stories to tell. What they needed help with was unearthing these stories, then figuring out the best channels to use to get them out.
“You need to not only create great content, you need to make sure people see it,” says Jay Scheer of Thomasnet.com. “Too many manufacturing companies seem content waiting and waiting for those prospects to magically find their websites, pick up the phone, and sign on the dotted line.”
Traditionally, manufacturing companies have turned somewhat of a blind eye to marketing and PR. But, “As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” said a recent article in Crain’s Chicago Business.
What PR approaches work for manufacturing businesses?
For manufacturers who want to take advantage of public relations, here are seven ways to get started: Continue reading 7 Ways Manufacturing Companies Can Take Advantage of PR
The holidays are indeed upon us.
While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging.
In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be tuned out to our news, but many reporters are also out of the office enjoying holiday time with their loved ones. And, adding yet another hurdle, one reporter I just spoke with mentioned that the holiday changes his newspaper’s production schedule.
Considering your schedule, the reporter or publication’s schedule and your target audience’s schedules, PR timing over the holidays can definitely present a conundrum.
So, if you have news you must pitch over the holidays, what’s a PR pro suggest you do? Continue reading How to Time Your PR Efforts Over the Holidays
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks.
In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us?
Here are five ideas to send PR pitches reporters will appreciate:
Continue reading How to write PR pitches journalists will be thankful for