Super Bowl: Seven Commercials to Watch
CNN is calling these ads the ones to watch on Sunday–get a sneak peak here: https://www.cnn.com/2014/01/30/showbiz/tv/2014-super-bowl-commercials/
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marketing
Networking 101: Tips from Small Business Owners
Networking 101: Tips from Small Business Owners This excellent article on how to make the most of your networking efforts features small business owners, including me. For those who do any networking, there’s helpful advice here. Feel free to share with YOUR network!
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Eight Reasons to Hire a PR Pro
I came across this article today, “Five DIY Public Relations Tips for Startups”: https://www.businessnewsdaily.com/5765-diy-pr-for-startups.html It’s a good article with helpful tips, and yes, of course you can do your own PR—I even give on a talk on it. But, if you find it too cumbersome to do yourself, as many
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Resolve to Pay More Attention to PR in 2014
As you make your new year’s resolutions for your business, don’t forget to take PR into consideration. As someone who lives and breathes PR, I understand the value and power of what public relations delivers. However, many small businesses do not. So, what can PR do for your business? It
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My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
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Four Reasons to Include PR in Your 2014 Marketing Budget
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
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Reporters Want Images with Press Releases – But What Images Should You Include?
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
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In Honor of Halloween—Are Your PR Tactics Scary?
When it comes to PR, there are a myriad of approaches to media relations. Your approach can determine whether you get “treats,” in the form of coverage—or “tricks,” in the form of no response—or maybe simply, “no.” So, in the spirit of helping you get some “treats,” here are some
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PR or Coffee Mugs?
Has it really come to this? I was recently talking with a colleague who also owns a service-based business over lunch when he mentioned he’d realized that when he met with prospective clients to discuss how his service could benefit them, he’d started to consider what types of marketing budget
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What Peter Shankman Has to Say About Ways that Every Small Business Can Improve
I was fortunate to see Peter Shankman speak live and in person Weds. night at a fabulous event honoring women in small business sponsored by the Women’s Small Business Accelerator here in Columbus. Peter talked about simple ways to improve customer service (based on his new book, Nice Companies Finish
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