The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear.
We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.
But, beyond the initiatives that skilled public relations practitioners generally handle, they bring something else to the table.
How a skilled PR consultant can help keep you out of trouble
Whether they know it or not, companies without PR counsel are taking a risk. They could be one bad decision away from a crisis.
If you work with a public relations consultant on a regular basis, he or she can help advise you on any number of matters. And avoiding trouble is always better than trying to do damage control.
Here are some examples: Continue reading Caution Ahead: How a Good PR Pro Helps You Avoid Trouble
Some people just don’t know when to STOP talking.
Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet.
In the past couple of weeks, we’ve seen several examples of public figures who would’ve benefitted from talking a little less.
Now they’re are embroiled in crises of their own making.
This phenomenon has many PR pros shaking their heads. A question some of us find ourselves asking: Why create a crisis for yourself? Continue reading How Talking TOO Much Can Create a Crisis Where There is None
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins.
As we look back on a year filled with brilliance – and sometimes ignorance – we consider what made these brands and their choices unforgettable.
Here are my selections for some of the best and worst public relations moments of the year. Continue reading 7 of the Best – and Worst – PR Plays in 2018
The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving.
Of all the things PR pros can expect in 2019, change seems to be the only constant.
Keeping up with the vicissitudes can be difficult for public relations practitioners no matter what stage of their careers they may be in.
As we head into a new year, what trends should PR pros be watching to try to stay on top of all this change? Here are a few. Continue reading 5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly. Continue reading PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand.
Here we go: Continue reading PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
Which brands found themselves in crisis management mode this week?
We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag. Continue reading PR Crisis of the Week: Google+, Fyre Festival and La Croix
Another week – and more brands in crisis.
This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management? Continue reading PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers
Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis. Continue reading PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?
This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Continue reading PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster