Why Clear Communication Matters Now More Than Ever
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
crisis communications
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on …
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Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of …
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20 Influencers Predict What Lies Ahead for Communicators in 2020
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” …
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Caution Ahead: How a Good PR Pro Helps You Avoid Trouble
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that …
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How Talking TOO Much Can Create a Crisis Where There is None
Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public …
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7 of the Best – and Worst – PR Plays in 2018
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance – …
5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More
The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be …
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PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly.
PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go: