Have you ever gotten an unexpected call or email from a reporter? What did you do first? If you answered, “Panic!” – you’re not unlike many clients I’ve encountered. Reputation management is all about proactively handling media requests, whether or not they were anticipated. Why is our first response to
Got an Unexpected Call from a Reporter? Don’t Panic – Do This Instead Read More »
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
Why Clear Communication Matters Now More Than Ever Read More »
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say Read More »
As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of
Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We? Read More »
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?”
20 Influencers Predict What Lies Ahead for Communicators in 2020 Read More »
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that
Caution Ahead: How a Good PR Pro Helps You Avoid Trouble Read More »
Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public
How Talking TOO Much Can Create a Crisis Where There is None Read More »
2018 held lessons for all of us in PR. While we can look to brands who did PR right for inspiration, sometimes we learn as much from the fails as we do from the wins. As we look back on a year filled with brilliance – and sometimes ignorance –
7 of the Best – and Worst – PR Plays in 2018 Read More »
The times they are a-changin’. Never have these lyrics rung as true as they do when we look at the way the PR profession is evolving. Of all the things PR pros can expect in 2019, change seems to be the only constant. Keeping up with the vicissitudes can be
5 Public Relations Trends to Watch in 2019, Starring AI, Ethics and More Read More »
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly.
PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly Read More »
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