From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR?

I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong,  https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients

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See Michelle’s tip featured in this blog post on procrastination

  Want to stop procrastinating? See my tip in this blog post (#23):  Stop Procrastination: Slay This Business Beast Now https://spirited-solutions.com/stop-procrastination-slay-this-business-beast-now/ 23. Just Get Started! My top tip to whip procrastination? Just get started. Whether it’s writing something or starting a new project, if you just force yourself to start

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Passionate About PR

I was reflecting recently on what led me down the path to a career in PR. I started writing at an early age, just for fun, poems and journal entries, even short stories. That love of writing led me to a role working on my high school paper, where I

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Everyone Could Use PR

In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to parents in the area. I thought, “Hmmm, why

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Speaking tomorrow at the Worthington Chamber’s SOHO meeting

Putting the finishing touches on my presentation for the Worthington Chamber’s SOHO group meeting tomorrow: https://worthingtonohcoc.weblinkconnect.com/CWT/External/WCPages/WCEvents/EventDetail.aspx?EventID=1481 Looking forward to sharing tips about how small businesses can do their own PR. It needn’t be expensive, and there are many initiatives SOHO folks can pursue on their own, if they have the know-how.

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Some good news for enterprise software startups in this article, “Enterprise Software Startups Make a Comeback”

Hooray for enterprise software startups, back in the funding spotlight and deservedly so! “Venture capitalists placed $2 billion with IT startups in the first quarter of this year, according to a survey by Dow Jones VentureSource, a 14% increase from the first quarter of 2011. Meanwhile, investors put 76% less investment in consumer

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Michelle's B2B PR Book is coming soon!

B2B PR Book cover