smallbiz

The quality of writing is on the decline – 7 tips to make you a better writer

The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume …

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summer

PR Is No Picnic in the Summer — 5 Tips to Plan Your PR Efforts Around Vacations & Holidays

Ah, summer…a time for getting outside to enjoy the warm, sunny days with picnics, margaritas and relaxing by the pool…but, what about your PR plans? Summer can be a challenging time if you have PR initiatives that need to move forward. With many reporters on vacation, your media outreach can …

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Why Hire a PR Consultant?

So, you’ve decided you need some outside PR help for your business. But, what kind of help do you need? Of course, in the world of outsourcing, one size does NOT fit all. If you’re thinking of hiring external support, there are always options. Agencies, subcontractors, PR consultants (sometimes known …

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