Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception: […]
“Effective PR is essentially inception…” Read More »
Just saw this article in Fast Company about how much more likely startups are to get funding if they engage in PR–30% more likely! https://www.fastcompany.com/3009338/the-truth-about-pr-done-right-and-what-it-does-for-your-startup Sometimes, the rub is that startups have trouble finding the budget to include PR in their early stages. That’s where a good consultant can come
Startups 30% More Likely to Get Funding with PR Read More »
Ah, the flowers are coming up, the weather is getting warmer and all thoughts turn to spring! With spring comes spring cleaning. Maybe it’s time to freshen up your PR initiatives, as well. What are some fresh ideas you can bring to your public relations planning? Here are some thoughts:
Spring is here—is it time to “freshen up” your ideas about PR? Read More »
It’s no secret that many are overwhelmed by social media. I recently saw a tip advising small businesses who’ve avoided social media to date to choose an outlet that fits their type of business/target market to focus on. Great advice, as it seems many small businesses (and larger ones,
Of Small Businesses and Social Media… Read More »
This week was an interesting one for PR pros, as we faced challenges due to a number of current events that came together to create a “perfect storm” for those of us who regularly pitch reporters on behalf of our clients. Even last week, I had received feedback from reporters
In Honor of Halloween: A “Scary” Week for PR Read More »
I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong, https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients
From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR? Read More »
Everyone knows that media attention is usually a GOOD thing! But, what do you do if you’re lucky enough to get a reporter interested in your story? The truth is that many companies might not know how to handle a media opportunity if they were fortunate enough to land one.
Handling Media Opportunities: Media Training 101 Read More »
Excited to be a guest blogger today on PRWeb: https://www.bloggingprweb.com/everyone-could-use-pr
Guess who’s a guest blogger today on PRWeb! Read More »
I was reflecting recently on what led me down the path to a career in PR. I started writing at an early age, just for fun, poems and journal entries, even short stories. That love of writing led me to a role working on my high school paper, where I
Passionate About PR Read More »
In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to parents in the area. I thought, “Hmmm, why
Everyone Could Use PR Read More »
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