Every so often, I see yet ANOTHER piece written about the so-called “death” of the press release. Why folks are in such a hurry to kill off press releases I’ll never understand…perhaps they don’t know the value of the press release—they haven’t witnessed the increase in SEO it can bring. […]
Death of The Press Release? Not So Fast… Read More »
Michelle featured in “People on the Move” in Business First An announcement of my appointment to the Worthington Area Chamber Board of Directors as it appeared in Business First.
Michelle featured in “People on the Move” in Business First Read More »
8 Ways to Make Reporters Fall in Love With Your Startup I could not be more excited to announce that my piece that ran on Ragan’s PR Daily has been picked up by Entrepreneur! Please check it out and share!
8 Ways to Make Reporters Fall in Love With Your Startup Read More »
Vocus just published a study regarding pitching reporters via social media. They asked them via which social media platform they prefer to be contacted with story pitches. Although I suspect some would rather not be pitched at all (fodder for another blog post!), a large percentage (45%) responded that they
Media Pitches: To Pitch or Not To Pitch Via Social Media? Read More »
If you want to learn more about PR, here are two upcoming opportunities to hear me speak on PR Tips and Tricks: On Feb. 22, I’ll be presenting as part of COPEC University at Indiana Wesleyan University. This is an all-day event that’s open to the public. Here’s a link
Pleased to Announce Upcoming Speaking Gigs Read More »
With Time being the latest to make major cuts to its staff (see this story: Time Inc. Expected to Cut 500 Staffers, https://www.mediabistro.com/fishbowlny/time-inc-expected-to-cut-500-staffers_b202042), it seems that reporters need good PR resources more than ever. That’s exactly how to view PR–not only are you working to promote your company, product or
Leaner Times for Publications Mean More Opportunities for PR Read More »
I came across this article today, “Five DIY Public Relations Tips for Startups”: https://www.businessnewsdaily.com/5765-diy-pr-for-startups.html It’s a good article with helpful tips, and yes, of course you can do your own PR—I even give on a talk on it. But, if you find it too cumbersome to do yourself, as many
Eight Reasons to Hire a PR Pro Read More »
As you make your new year’s resolutions for your business, don’t forget to take PR into consideration. As someone who lives and breathes PR, I understand the value and power of what public relations delivers. However, many small businesses do not. So, what can PR do for your business? It
Resolve to Pay More Attention to PR in 2014 Read More »
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
Four Reasons to Include PR in Your 2014 Marketing Budget Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
