May roared by and we’re now into June and summer…not long ago, it felt as though the long winter would never end. As we change seasons, it’s a good time to assess what we’re doing to further our small businesses. I don’t know about you, but I feel as though […]
Does a Change of Season Signal a Time for a Change in Strategies? Read More »
“The press release is obsolete,” they said. “It’s lived its useful life. It’s dead.” I can’t recall how many times I’ve read about the death of the press release in the past year. Yet, I’ve always believed in press releases to help companies get the word out. And today, I
Press Releases – Alive, Well and Working to Do Their Job Of Getting the News Out Read More »
Vocus just published a study regarding pitching reporters via social media. They asked them via which social media platform they prefer to be contacted with story pitches. Although I suspect some would rather not be pitched at all (fodder for another blog post!), a large percentage (45%) responded that they
Media Pitches: To Pitch or Not To Pitch Via Social Media? Read More »
With Time being the latest to make major cuts to its staff (see this story: Time Inc. Expected to Cut 500 Staffers, https://www.mediabistro.com/fishbowlny/time-inc-expected-to-cut-500-staffers_b202042), it seems that reporters need good PR resources more than ever. That’s exactly how to view PR–not only are you working to promote your company, product or
Leaner Times for Publications Mean More Opportunities for PR Read More »
When it comes to PR, there are a myriad of approaches to media relations. Your approach can determine whether you get “treats,” in the form of coverage—or “tricks,” in the form of no response—or maybe simply, “no.” So, in the spirit of helping you get some “treats,” here are some
In Honor of Halloween—Are Your PR Tactics Scary? Read More »
I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong, https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients
From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR? Read More »
Everyone knows that media attention is usually a GOOD thing! But, what do you do if you’re lucky enough to get a reporter interested in your story? The truth is that many companies might not know how to handle a media opportunity if they were fortunate enough to land one.
Handling Media Opportunities: Media Training 101 Read More »
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