Today, I wanted to share media pitching tips for startups and small businesses. Not from me but directly from a journalist. This piece from PRNewser covers a TechCrunch editor’s suggestions for pitching. While some of this should be common sense to anyone who reaches out to reporters—c’mon, no email attachments is
Pitching Your Startup to Reporters? Here’s What to Avoid Read More »
When Onalytica published its list of top 100 PR influencers last week, I knew some of the folks who would probably make the list. Gini Dietrich, Beki Winchel and Mark Ragan are all well-known names, if you spend any time reading articles about PR. But, someone else also made the
Michelle Garrett Ranks in Top 100 PR Influencers! Read More »
Happy anniversary to me! This April, I’m celebrating 16 years of having my own small business. Hopefully, I’ve learned a thing or two over the years of having my own business. Today, I share the top 10 lessons I’ve learned—some silly, some serious: 10) Don’t neglect your marketing: Yes, I’m
Happy anniversary to me! Top 10 lessons I’ve learned in 16 years Read More »
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, from time to time I’m asked what goes in an online press kit or media room, as it’s sometimes called. Do you have one? Do you even need one?
13 things to include in a virtual press kit Read More »
The time for resolutions is over. If you’ve been meaning to get started on PR for your business, NOW is the time.
Forget the resolutions: 5 ways to just do it in 2015 (PR, that is!) Read More »
There’s long been debate about which day of the week is best to issue press releases. This study of 50,000 releases provides some answers.
Press release timing: Does it _really_ matter which day of the week you issue news? Read More »
For those on a budget—and so many smaller businesses are—these free PR resources can help get the job done.
For You! Free Resources to Help You Do Your Own PR Read More »
Leftovers are part of the holidays…after those big dinners, there are bound to be some goodies left to gobble up. But what about your budget leftovers? December is the time to spend any of your remaining budget, but what’s the best way to allocate those dollars? If you’re thinking about
Budget Leftovers? Why Not Spend Them on a Helping of PR? Read More »
With Thanksgiving upon us, today’s blog post focuses on how to make sure your next media pitch isn’t a “turkey”
How to Make Sure Your Next Public Relations Pitch Isn’t a “Turkey”! Read More »
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