content marketing

small business marketing

How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months.  Given the shaky economic conditions, they …

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manufacturing PR

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no …

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free tools for small business owners

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that …

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