While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros […]
Journalists Sound Off on How PR Pros Can Improve Media Pitches Read More »
Have you heard of Oatly? I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently. Oatly has been both praised and criticized for its approach to advertising and marketing. It must
5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach Read More »
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what
Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,”
Proactive PR Versus Reactive PR: Which Should You Focus On? Read More »
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in
14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 Read More »
The new year has arrived. But what will it hold? As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses
Making 2021 Marketing Plans Knowing That Change Is the Only Constant Read More »
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of
21 Influencers Share Stellar Advice for Digital Marketing in 2021 Read More »
Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both?
Writing for SEO – How Important Is It For Your Small Business? Read More »
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business
Why Small Businesses Need to Invest in Their Digital Presence Read More »
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
Why Clear Communication Matters Now More Than Ever Read More »
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