It’s often said a picture is worth a thousand words. It turns out that it may even be worth better results from your public relations initiatives. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. Further: Articles with images get 94% more […]
How Visuals Help You Achieve Greater Success With Your PR Efforts Read More »
As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their
PR Tips to Help You Land Media Coverage Read More »
There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer?
5 Questions to Ask Before You Write Your Next Press Release Read More »
Winter is upon us. We got a little snow here this week. Maybe you did, too. This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. With PR efforts, sometimes one small win can lead to more wins. Let me give you an
The Snowball Effect of Thought Leadership – and How to Get Started Read More »
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the
6 Essential Points to Ponder As You Plan PR and Content Initiatives Read More »
You’ve heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.
22 Marketing Experts Share Their Best Advice to Help You Plan for 2022 Read More »
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to
Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First Read More »
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros
Journalists Sound Off on How PR Pros Can Improve Media Pitches Read More »
Have you heard of Oatly? I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently. Oatly has been both praised and criticized for its approach to advertising and marketing. It must
5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach Read More »
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what
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