As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients. What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when
My Favorite Posts of 2017 Read More »
The holidays are indeed upon us. While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging. In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be
How to Time Your PR Efforts Over the Holidays Read More »
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks. In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us? Here are
How to write PR pitches journalists will be thankful for Read More »
You know reporters use social media–but do you know HOW they use it? Having this insight helps you leverage social platforms to work with journalists more effectively. Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on
Can journalists work without social media? Nearly half say no Read More »
You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch? Having a strong
Having these 4 things ready before you contact a reporter will make you more successful Read More »
2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business. But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work. That’s OK. How about we just focus on getting it
Forget the resolutions: 5 ways to get started on PR in 2017 Read More »
The holidays are upon us! Yes, it’s that time of year, the time for gift giving. If you’re doing your own PR, social media or content marketing, you probably need some help. In that spirit, I wanted to share some free and low-cost tools you can use to streamline your
8 of the best tools to help you master PR, social media and content marketing Read More »
The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent public relations plans, timing over the holidays has to be taken into consideration. Not only might potential readers be tuned out to
Doing PR over the holidays? What you need to know about timing Read More »
Ah, summer…a time for getting outside to enjoy the warm, sunny days with picnics, margaritas and relaxing by the pool…but, what about your PR plans? Summer can be a challenging time if you have PR initiatives that need to move forward. With many reporters on vacation, your media outreach can
I recently wrote a piece for Muck Rack, “7 Questions NOT to Ask a Reporter,” which garnered some of the best feedback I’ve ever received. An editor at an industry publication actually took the time to write me about how much he enjoyed the piece—and how every new public relations
For New PR Grads—Advice from an Editor Read More »
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