It’s often said a picture is worth a thousand words.
It turns out that it may even be worth better results from your public relations initiatives.
A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.
- Articles with images get 94% more views
- Readers connect with images in just 13 milliseconds
- Our brains process images 60,000 times faster than text
Another fascinating finding here by Poynter – images can even help create trust in readers: “Headlines and comments, along with graphics and photos, are crucial. An older U.S. reader said the right photo was key to interest as well as credibility: ‘I am a visual person, and so if there’s imagery, that will catch my eye, and then I’ll read the headline. If there’s no imagery, I may just run right past it.’”
Visuals Can Be an Afterthought