freelancing

8 Myths About Working with Journalists to Achieve Media Relations Goals  

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it …

8 Myths About Working with Journalists to Achieve Media Relations Goals   Read More »

manufacturing PR

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no …

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game Read More »

free tools for small business owners

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that …

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media Read More »