Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months?
Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.
So, what trends should we be paying attention to as we work toward creating more compelling content and stories and getting the word out through public relations initiatives?
Consider These Six Points In Your PR and Content Planning
Continue reading 6 Essential Points to Ponder As You Plan PR and Content Initiatives
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world.
Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in Sept. 2018. As we head into a new year, I like to ask some of our guests the advice they might give to other freelancers.
Here’s what our expert guests had to say.
14 Tips for Freelancers from #FreelanceChat Guests
Continue reading 14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021
As we prepare to enter a new year, we all wonder what lies ahead.
2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021?
I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer to brands as we head into the new year?
Here’s what they had to say.
Advice for Digital Marketing in 2021
Continue reading 21 Influencers Share Stellar Advice for Digital Marketing in 2021
Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers.
Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no content marketing, social media or PR. They may be wondering what to do to catch up with their internet-savvy competitors.
“As vendor loyalty erodes in the B2B market, manufacturers find ‘they’re almost having to resell their clients,’” according to an article in Crain’s Chicago Business.
Buyers Are Changing
Continue reading 5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday.
As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more done — but as a solopreneur, I’m also cost-conscious. I’m often asked what my favorite free or low-cost solutions are to accomplish communications-related tasks.
Here, I share 14 of my top picks. Continue reading 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in supporting each other as we address some of these challenges.
Over a year later, the Twitter chat is going strong. In 2019, we had a number of guests join us to chat about topics ranging from how to find clients to how to market yourself to how to get paid on time.
I asked some of these experts what advice they’d share with freelancers as we head into a new year. Here’s what they said:
Continue reading Freelancing in 2020? Here Are 11 Valuable Tips from the Pros