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12 Ways to Leverage PR to Fill Seats at Your Events

Are you promoting your events

Events. Each month, there are hundreds, thousands of events taking place locally, regionally and nationally.

It’s clear that event marketing is on the rise. 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals[i]. Two-thirds of those surveyed say they plan to increase spending on live events in 2019.

Why are events so popular? They allow face-to-face interaction, which is vital as companies try to build that human connection with their customers and foster a sense of community.

With the uptick in the number of events, why is it that you often hear of them AFTER they happen? Or maybe you never hear about them at all.

Is Your Event a Well-Kept Secret? Continue reading 12 Ways to Leverage PR to Fill Seats at Your Events

How to Build Trust – 10 Lessons from Content Marketing World

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As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed?

The overarching theme that stands out to me is – TRUST. Trust must exist for any transactions to take place. But how do we as content marketers, public relations professionals and social media managers work to establish that trust that we seek with our audiences?

Here are 10 of the lessons I learned at CMWorld related to trust: Continue reading How to Build Trust – 10 Lessons from Content Marketing World

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

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Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6.

A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is so strong, in fact, you may have trouble choosing which sessions to attend.

After taking a closer look, I’m here to help with a few tips on sessions you should star in your CMWorld app. Continue reading 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

How Social Media Lurkers Can Boost Your Business

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Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value?

While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social media comes from the views we CAN’T track. I refer to these as “lurker” views. Lurkers – you know, the people who see and read your content – they just don’t like it, comment on it or share it.

While that can be frustrating, its benefit still needs to be taken into account. Why? Because the lurkers may be the ones hiring you or buying your products or services.

Why should we care about social media lurkers?

Continue reading How Social Media Lurkers Can Boost Your Business

10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

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This is one of my favorite times of the year.

Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

When people ask me why this conference is so impactful, I tell them it’s THE place for content marketing nerds! Yes, I’ll admit it, I’m among those nerds.

CMWorld is well planned and produced, with standout speakers, networking and a chance to check out all the latest technology, along with little touches that make it even more special. We’re talking orange-colored snacks, people!

The event is packed with so much phenomenal stuff, it’s tough to choose where to spend your time. To help select the speakers you most want to hear, review this list of top Content Marketing World Opinion Leaders.

And, after perusing the agenda, here’s a preview of a few of the sessions I’m most looking forward to this year.  Continue reading 10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

Top 11 Things I Learned at Content Marketing World

Content Marketing World was this past week. I looked forward to it for months. I went. I learned a lot.

But the highlight for me is the people. Making those face-to-face connections is priceless.

Yes, we live in a digital world. In fact, I was marveling recently at how many people I “know”—but have never met in person, or even spoken to on the phone. While I value those relationships, there is just something about actually being able to make that personal connection with someone.

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TrackMaven had one of the best vendor booths at this year’s Content Marketing World with its “See What Sticks” marketing target, complete with spaghetti to throw.

Beyond that, here are my top 11 takeaways from my time at #CMWorld: Continue reading Top 11 Things I Learned at Content Marketing World

9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World

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This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World.

Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom.

What speakers and trends stand out at this year’s event? Here are a few to watch: Continue reading 9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World

It All Started with a Flying Machine

As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client.

When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas.

As I was preparing to leave my day job to go full-time as a solopreneur, I was fortunate to be introduced to one of these entrepreneurs, an inventor. What had he invented? A flying machine. For real. It was called SoloTrek and was a vertical take-off and landing aircraft based on ducted fan technology. (The two-person model, the DuoTrek, resembled the flying car that’s been in the news this week.)

Continue reading It All Started with a Flying Machine