Planning your PR and media relations for 2025? It can be overwhelming to know where to start. With AI, rampant misinformation and mistrust, media layoffs and more in the mix, what should you keep in mind as you choose where to allocate your public relations budget and time? Here’s some […]
PR in 2025: 11 Points to Help You Plan Strategically Read More »
Something has struck me as I’ve been talking to prospective clients recently. It seems as though a fair number of companies are relying on social media to get the word out about their news. As we discuss adding PR to their efforts, I’m surprised to learn that they’ve been using social media as
Why Social Media Isn’t a Substitute for a PR Program Read More »
Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much
Getting Featured: Six Tips to Secure More Media Coverage for Your Business Read More »
Looking for earned media coverage? It’s not all about who a PR person knows.
7 Questions to Ask a PR Pro Instead of, “Who Do You Know?” Read More »
As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do
Do Editorial Calendars Still Matter When Pitching the Media? Read More »
Manufacturing PR clients are some of my favorites to work with. These companies often sit on a treasure trove of stories just waiting to be told. But, they may need a little help to get their news and stories out there. Meanwhile, data shows that industrial buyers are 70% of
Manufacturing PR Ideas – 10 Ways to Leverage Public Relations and Content Read More »
ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months. What grabbed my attention was a post by someone who had hired a freelance writer to create content – only
Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it
8 Myths About Working with Journalists to Achieve Media Relations Goals Read More »
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the
6 Essential Points to Ponder As You Plan PR and Content Initiatives Read More »
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to
Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First Read More »
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