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6 Essential Points to Ponder As You Plan PR and Content Initiatives

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Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months?

Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

So, what trends should we be paying attention to as we work toward creating more compelling content and stories and getting the word out through public relations initiatives?

Consider These Six Points In Your PR and Content Planning

Continue reading 6 Essential Points to Ponder As You Plan PR and Content Initiatives

Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

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It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out.

Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion.

A very important question to ask yourself is: Are you really ready for PR?

Of course, as a PR pro, I want your answer to be yes, because I believe so strongly in the value of public relations as part of a thought leadership effort and digital marketing program. But sometimes, you may think you’re ready….when, in fact, you may not be.

PR can help a company capture a prospective customer’s eye – and it’s more credible than ads. 70% of consumers prefer getting to know a company via articles rather than ads. And digital PR is something every client is interested in.

As the PR market grows (10.2% growth was projected in 2021), it’s reasonable to expect that more companies than ever will consider embarking on a public relations program.

But – it does take some effort to get where you want to be.

10 Questions to Consider to Determine If You’re Ready for PR

Think you’re ready to try a PR push?

Here are 10 questions to ask yourself to determine if you’re truly prepared to start a public relations effort: Continue reading Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First

Is PR For Sale?

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There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike.

PR appears to be for sale.

Publications selling articles. Organizations hawking awards. Broadcast media peddling placements.

Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what we do, now we have to explain that true earned media isn’t for sale.

True Earned Media Never Comes with a Guarantee

Continue reading Is PR For Sale?