There’s an ongoing debate in the public relations industry about press releases. Do we need them? Are they dead? The answer to that is – they’re not dead. But going a little deeper, is a press release always the best solution? It depends. Are Press Releases Always the Answer?
Winter is upon us. We got a little snow here this week. Maybe you did, too. This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. With PR efforts, sometimes one small win can lead to more wins. Let me give you an …
The Snowball Effect of Thought Leadership – and How to Get Started Read More »
Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the …
6 Essential Points to Ponder As You Plan PR and Content Initiatives Read More »
You’ve heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.
It’s a noisy environment out there. With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to …
Are You REALLY Ready for a PR Push? 10 Questions to Ask Yourself First Read More »
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. Unfortunately, these missteps can also make it tougher for PR pros …
Journalists Sound Off on How PR Pros Can Improve Media Pitches Read More »
Have you heard of Oatly? I’ve been an admirer of the Swedish oat milk brand for a while now. No, I’m not a customer of theirs, but I appreciate how they do things differently. Oatly has been both praised and criticized for its approach to advertising and marketing. It must …
5 Marketing Lessons to Learn from Oatly’s Outside the Box Approach Read More »
There’s an unsettling trend in the PR industry that’s causing frustration for PR pros AND clients alike. PR appears to be for sale. Publications selling articles. Organizations hawking awards. Broadcast media peddling placements. Public relations pros are shaking their heads. As if it weren’t already hard enough to explain what …
Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,” …
Proactive PR Versus Reactive PR: Which Should You Focus On? Read More »
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. As a long-time self-employed freelance consultant, I longed to support other freelancers, so I started #FreelanceChat on Twitter in …
14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021 Read More »
