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Content marketing: Decision makers prefer information from an article vs. an ad

Content marketing: Decision makers prefer information from an article vs. an ad

Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact:

“A study by Roper Public Affairs shows that 80% of business decision makers prefer to get company information in article form rather than in an advertisement.” 

Read the full article here:

http://www.huffingtonpost.com/jason-grill/content-marketing-is-king_b_3809822.html