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10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

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This is one of my favorite times of the year.

Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

When people ask me why this conference is so impactful, I tell them it’s THE place for content marketing nerds! Yes, I’ll admit it, I’m among those nerds.

CMWorld is well planned and produced, with standout speakers, networking and a chance to check out all the latest technology, along with little touches that make it even more special. We’re talking orange-colored snacks, people!

The event is packed with so much phenomenal stuff, it’s tough to choose where to spend your time. To help select the speakers you most want to hear, review this list of top Content Marketing World Opinion Leaders.

And, after perusing the agenda, here’s a preview of a few of the sessions I’m most looking forward to this year.  Continue reading 10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World

Content marketing: Decision makers prefer information from an article vs. an ad

Content marketing: Decision makers prefer information from an article vs. an ad

Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact:

“A study by Roper Public Affairs shows that 80% of business decision makers prefer to get company information in article form rather than in an advertisement.” 

Read the full article here:

http://www.huffingtonpost.com/jason-grill/content-marketing-is-king_b_3809822.html