Why Clear Communication Matters Now More Than Ever
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
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How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice
Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on
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How to Build Trust – 10 Lessons from Content Marketing World
As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And
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6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World
Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. 3-6. A review of the sessions and speaker lineup shows once again the care that goes into planning such a packed agenda. The program is
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How Social Media Lurkers Can Boost Your Business
Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the
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8 Writing Tips and Takeaways from the Experts
As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned. As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product. Looking at CMWorld through a writers’ lens, here are my top
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10 Noteworthy Sessions to Look Forward to at This Year’s Content Marketing World
This is one of my favorite times of the year. Content Marketing World 2018 is coming up Sept. 4-7. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement. When people ask me why this conference is so impactful, I tell them
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Are you integrating PR, content marketing and social media for better results?
Something’s becoming clearer than ever these days. If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Before we delve into why, let’s take a minute to look back.
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Content marketing: Decision makers prefer information from an article vs. an ad
Content marketing: Decision makers prefer information from an article vs. an ad Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact: “A study by Roper
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