For startups, getting the word out can be a struggle. How do you cost effectively promote your product or service when you’re just starting out? Marketing funds may be the lowest priority. And, there’s always debate about whether startups really need PR. In some schools of thought, it seems to […]
Do Startups Need PR? Read More »
Happy Independence Day! To me, this holiday has a dual meaning. Yes, like many other Americans, I celebrate our country by attending a parade, having a picnic with my family and enjoying fireworks. But, this holiday is also a time to celebrate my independence as a businessperson. More than 15
Celebrating My Independence…Five Ways Starting My Own Business Changed My Life Read More »
Today, I was thinking about what matters most when it comes to PR. If you’re considering PR for your company, product or service, what should you look for in a PR practitioner? Of course, there’s always a great deal of debate about what qualities and credentials are most important. Here’s
What Matters Most In a PR Practitioner? Read More »
Today’s blog post is in honor of Father’s Day. Back before being an entrepreneur was in vogue, I grew up in a household where neither parent went to work at an office every day. Both my parents were entrepreneurs, launching their own businesses. My father was well-known in our city
How My Dad Inspired Me to Start My Own Business Read More »
May roared by and we’re now into June and summer…not long ago, it felt as though the long winter would never end. As we change seasons, it’s a good time to assess what we’re doing to further our small businesses. I don’t know about you, but I feel as though
Does a Change of Season Signal a Time for a Change in Strategies? Read More »
“The press release is obsolete,” they said. “It’s lived its useful life. It’s dead.” I can’t recall how many times I’ve read about the death of the press release in the past year. Yet, I’ve always believed in press releases to help companies get the word out. And today, I
Press Releases – Alive, Well and Working to Do Their Job Of Getting the News Out Read More »
When I set own to start my own public relations consulting business 15 years ago, I didn’t really know what to expect. My first solo venture was both exciting and terrifying…I’d laid the foundation for months, even years, prior to hanging out my shingle. I’d talked to other solopreneurs about
Celebrating 15 Years of Bliss! Read More »
I had the pleasure of speaking to a group of small business owners yesterday. After the talk, one attendee came up to tell me how much she appreciated my openness and honesty, as far as sharing information. I’ve learned that sharing information openly is a key to being of value
TMI–Is There Such a Thing When It Comes to Your Business? Read More »
Content marketing is a hot topic in 2014. Seems that while every company wants to do more content marketing, many are struggling to find the content. You need content to push out through all those social media channels, as well as for your site, and perhaps even for your customer
Ideas to Feed Your Content Marketing Efforts Read More »
Every so often, I see yet ANOTHER piece written about the so-called “death” of the press release. Why folks are in such a hurry to kill off press releases I’ll never understand…perhaps they don’t know the value of the press release—they haven’t witnessed the increase in SEO it can bring.
Death of The Press Release? Not So Fast… Read More »
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