by Michelle Garrett Some clients are very well versed in all things PR—however, most are not. It’s the job of the PR consultant to open their eyes to what PR can do for them and provide counsel on how to leverage their budget to make the most of the opportunities […]
Opening Their Eyes Read More »
My client, the developer of the TrailPix ultralight tripod, launched his Kickstarter campaign Weds.–and exceeded the goal in just ONE day! Trailpix Ultralight Tripod Kickstarter campaign .Proof positive that PR works! With some simple outreach done the right way, you can build buzz for your product, service or event. PR fits
TrailPix Kickstarter Campaign Goes Over the Top in ONE Day! Read More »
What a blast today participating as part of a panel of PR pros on MediaLeaders Google+ Hangout! Check out the video here: https://medialeaders.com/public-relations-tips-brands/ Everyone gave PR tips for small businesses–mine was about how to leverage social media, which many small businesses still are a) either not using at all or b)
Had a great time as a guest PR expert on MediaLeaders Google+ Hangout today! Read More »
See my tip for small businesses featured here in today’s top story on MediaLeaders: https://medialeaders.com/public-relations-tips-brands/ And plan now to attend the Google Hangout featuring me and all the contributors next Tues., Sept. 10: https://plus.google.com/events/cbhcfnun79cd0s90cch5khhknt0 at 9 am PDT/noon EDT.
Featured today in MediaLeaders! Read More »
Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception:
“Effective PR is essentially inception…” Read More »
This spring, I’m celebrating the 14th anniversary of my business, Garrett Public Relations. As I celebrate another year of being self-employed, I look back on the years since I launched my business. Yes, the business climate has changed and PR is constantly changing, but I still get so excited whenever
Happy anniversary to me! Read More »
Ah, the flowers are coming up, the weather is getting warmer and all thoughts turn to spring! With spring comes spring cleaning. Maybe it’s time to freshen up your PR initiatives, as well. What are some fresh ideas you can bring to your public relations planning? Here are some thoughts:
Spring is here—is it time to “freshen up” your ideas about PR? Read More »
When I saw the recent comments from Marissa Mayer, CEO of Yahoo, about employees working from home, I must admit I was at a loss: https://abclocal.go.com/kgo/story?section=news/business&id=9006273 This is a hot button issue for me. For years early on in my career, I struggled in my attempts to get my employers to
Working From Home a Problem? Start Your Own Business Read More »
It’s no secret that many are overwhelmed by social media. I recently saw a tip advising small businesses who’ve avoided social media to date to choose an outlet that fits their type of business/target market to focus on. Great advice, as it seems many small businesses (and larger ones,
Of Small Businesses and Social Media… Read More »
I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong, https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients
From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR? Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
