Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations. But, not everyone is celebrating. The past couple of months have been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United. […]
Why you should create a crisis communications plan BEFORE you need one Read More »
As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client. When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas. As I was preparing to leave my day job to
It All Started with a Flying Machine Read More »
Well, this week offered no shortage of things for communicators to talk about. Crisis after crisis struck, as United, Pepsi—and even the White House—made major missteps that created PR headaches for each. On the upside, crises like these make it easier for PR pros to explain just what it is
Turns Out Knowing How to Apologize Matters in a PR Crisis Read More »
I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a
4 PR Lessons to Learn from United Airlines’ #LeggingsGate Read More »
You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch? Having a strong
Having these 4 things ready before you contact a reporter will make you more successful Read More »
2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business. But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work. That’s OK. How about we just focus on getting it
Forget the resolutions: 5 ways to get started on PR in 2017 Read More »
The holidays are upon us! Yes, it’s that time of year, the time for gift giving. If you’re doing your own PR, social media or content marketing, you probably need some help. In that spirit, I wanted to share some free and low-cost tools you can use to streamline your
8 of the best tools to help you master PR, social media and content marketing Read More »
The holidays are indeed upon us. Though many may be in denial—Thanksgiving is NEXT week, people!—they are coming, and coming fast. In talking with clients about their imminent public relations plans, timing over the holidays has to be taken into consideration. Not only might potential readers be tuned out to
Doing PR over the holidays? What you need to know about timing Read More »
For small business owners, marketing can be a quagmire. Many wonder, “What should I invest my time and money in? What will yield real results for my business?” While there are many marketing initiatives that require an investment of dollars, launching an email newsletter is something you can do for
How to launch an email newsletter for free right now Read More »
The quality of writing today is on the decline. If you read any online publications or blogs, you’re probably noticing more and more errors (even in major ones). Why is this? There’s more content—everyone is creating content. With the rise of content marketing, blogging, self-publishing and guest posting, the volume
The quality of writing is on the decline – 7 tips to make you a better writer Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
