Without Media Relations, Is It Really PR?
Can PR be PR without media relations?
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communications
Think Spring: Five Ways to Spruce Up Your PR and Marketing Efforts
Ah, spring is here at last! Spring is the time of year when our thoughts turn to freshening up our homes, cleaning out our closets, and by the way, have you checked out that cluttered garage lately?! All kidding aside, while spring cleaning your home may be on the top
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Eight Reasons to Hire a PR Pro
I came across this article today, “Five DIY Public Relations Tips for Startups”: https://www.businessnewsdaily.com/5765-diy-pr-for-startups.html It’s a good article with helpful tips, and yes, of course you can do your own PR—I even give on a talk on it. But, if you find it too cumbersome to do yourself, as many
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PR or Coffee Mugs?
Has it really come to this? I was recently talking with a colleague who also owns a service-based business over lunch when he mentioned he’d realized that when he met with prospective clients to discuss how his service could benefit them, he’d started to consider what types of marketing budget
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PR is Opening Doors
I often see articles asking about the definition of PR. Here’s one I like: “PR is opening doors.” What does this mean? As part of a worthwhile PR effort, media relations factors in, in a big way. Media relations opens doors for companies to get the word out about their
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My guest blog is on Media Magnetism this week!
Thanks to Media Magnetism for allowing me to be a guest blogger this week: https://mediamagnetism.org/guest-blogs-2/
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In Honor of Halloween: A “Scary” Week for PR
This week was an interesting one for PR pros, as we faced challenges due to a number of current events that came together to create a “perfect storm” for those of us who regularly pitch reporters on behalf of our clients. Even last week, I had received feedback from reporters
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Handling Media Opportunities: Media Training 101
Everyone knows that media attention is usually a GOOD thing! But, what do you do if you’re lucky enough to get a reporter interested in your story? The truth is that many companies might not know how to handle a media opportunity if they were fortunate enough to land one.
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Everyone Could Use PR
In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to parents in the area. I thought, “Hmmm, why
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