Why Clear Communication Matters Now More Than Ever
Communicating clearly with your customers has never been more important. Here’s some advice to help you get the messaging right.
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communications
How Can Small Businesses Prepare for the Recovery? Nine Marketing Pros Give Their Best Advice
Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they
5 Reasons to Over-Communicate With Your Audiences Right Now – and What to Say
As we catch our breath from the past few weeks of dealing with the coronavirus quarantine, one thing has become apparent – companies are anxious to keep in touch with their audiences. They’re just not sure what to say to them. With our daily routines as we know them on
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5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game
Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly. They’ve done little or no
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Freelancing in 2020? Here Are 11 Valuable Tips from the Pros
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help
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20 Influencers Predict What Lies Ahead for Communicators in 2020
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?”
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12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
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How Talking TOO Much Can Create a Crisis Where There is None
Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public
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Time Your PR Right to Get the Most From It Over the Holidays
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get
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What PR Pros Need to Know About AI: A Conversation with Christopher Penn
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about
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