12 Ways to Leverage PR to Fill Seats at Your Events
Do your events suffer from ESS (empty seat syndrome)?
12 Ways to Leverage PR to Fill Seats at Your Events Read More »
Do your events suffer from ESS (empty seat syndrome)?
12 Ways to Leverage PR to Fill Seats at Your Events Read More »
Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public
How Talking TOO Much Can Create a Crisis Where There is None Read More »
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans. While timing is always important in public relations, trying to get
Time Your PR Right to Get the Most From It Over the Holidays Read More »
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future. Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about
What PR Pros Need to Know About AI: A Conversation with Christopher Penn Read More »
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly.
PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly Read More »
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go:
PR Crisis of the Week: AT&T, USA Gymnastics and Facebook Read More »
Which brands found themselves in crisis management mode this week? We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag.
PR Crisis of the Week: Google+, Fyre Festival and La Croix Read More »
Another week – and more brands in crisis. This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management?
PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers Read More »
This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping.
PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster Read More »
Welcome to the PR Crisis of the Week post, where I provide an overview of brands who found themselves in the midst of a PR meltdown. This week’s column includes Papa John’s, In-N-Out Burger and Bloomberg. Were there other crises this week? You bet. But we only have room for so
PR Crisis of the Week: Papa John’s, In-N-Out Burger and Bloomberg Read More »