I’m helping client Arbor Avenue Films promote its crowdfunding campaign for the team’s latest project, “Star and the Snowman.” Here are some of the news stories about this talented team of Columbus filmmakers. And if you want to help spread the word, you can follow the campaign on Kickstarter […]
Crowdfunding campaign for “Star and the Snowman” in the news! Read More »
It’s no secret that many are overwhelmed by social media. I recently saw a tip advising small businesses who’ve avoided social media to date to choose an outlet that fits their type of business/target market to focus on. Great advice, as it seems many small businesses (and larger ones,
Of Small Businesses and Social Media… Read More »
So pleased to be part of the Columbus Chapter of the American Marketing Association! We have a record number of attendees registered for the AMA’s Achievement in Marketing Awards this Fri., Jan. 18 at 5:30 p.m. The keynote speaker is Paul Smith of P&G, author of Lead with a Story,
Excited to be part of AMA’s Achievement in Marketing Awards this Fri., Jan. 18! Read More »
This week was an interesting one for PR pros, as we faced challenges due to a number of current events that came together to create a “perfect storm” for those of us who regularly pitch reporters on behalf of our clients. Even last week, I had received feedback from reporters
In Honor of Halloween: A “Scary” Week for PR Read More »
I came across a recent Inc. article in which reporter Minda Zetlin talks about what you might be doing wrong if you can’t get the media’s attention: Can’t Get Good PR? 4 Things You’re Doing Wrong, https://www.inc.com/minda-zetlin/cant-get-good-press-heres-what-youre-doing-wrong.html This piece resonated with me because a) this is what I help clients
From a Reporter’s Perspective—What Are You Doing Wrong When It Comes to PR? Read More »
Want to stop procrastinating? See my tip in this blog post (#23): Stop Procrastination: Slay This Business Beast Now https://spirited-solutions.com/stop-procrastination-slay-this-business-beast-now/ 23. Just Get Started! My top tip to whip procrastination? Just get started. Whether it’s writing something or starting a new project, if you just force yourself to start
See Michelle’s tip featured in this blog post on procrastination Read More »
Everyone knows that media attention is usually a GOOD thing! But, what do you do if you’re lucky enough to get a reporter interested in your story? The truth is that many companies might not know how to handle a media opportunity if they were fortunate enough to land one.
Handling Media Opportunities: Media Training 101 Read More »
Excited to be a guest blogger today on PRWeb: https://www.bloggingprweb.com/everyone-could-use-pr
Guess who’s a guest blogger today on PRWeb! Read More »
I was reflecting recently on what led me down the path to a career in PR. I started writing at an early age, just for fun, poems and journal entries, even short stories. That love of writing led me to a role working on my high school paper, where I
Passionate About PR Read More »
In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to parents in the area. I thought, “Hmmm, why
Everyone Could Use PR Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
