My client, the developer of the TrailPix ultralight tripod, launched his Kickstarter campaign Weds.–and exceeded the goal in just ONE day! Trailpix Ultralight Tripod Kickstarter campaign .Proof positive that PR works! With some simple outreach done the right way, you can build buzz for your product, service or event. PR fits […]
TrailPix Kickstarter Campaign Goes Over the Top in ONE Day! Read More »
What a blast today participating as part of a panel of PR pros on MediaLeaders Google+ Hangout! Check out the video here: https://medialeaders.com/public-relations-tips-brands/ Everyone gave PR tips for small businesses–mine was about how to leverage social media, which many small businesses still are a) either not using at all or b)
Had a great time as a guest PR expert on MediaLeaders Google+ Hangout today! Read More »
My blog post, “The Transformative Power of PR,” is posted on Explore B2B today: https://exploreb2b.com/articles/the-transformative-power-of-pr.
My Blog Post on Business Site Explore B2B Read More »
See my tip for small businesses featured here in today’s top story on MediaLeaders: https://medialeaders.com/public-relations-tips-brands/ And plan now to attend the Google Hangout featuring me and all the contributors next Tues., Sept. 10: https://plus.google.com/events/cbhcfnun79cd0s90cch5khhknt0 at 9 am PDT/noon EDT.
Featured today in MediaLeaders! Read More »
Content marketing: Decision makers prefer information from an article vs. an ad Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact: “A study by Roper
Content marketing: Decision makers prefer information from an article vs. an ad Read More »
Whew! I don’t know about you, but it’s been the busiest week of the summer for me! This year, I handled PR for the Franklin County Fair, which was such a fun gig. It was a complete pleasure working with all the media who came out, as well as all
Busiest week of the summer! Read More »
Ashlea and Bethany representing the Franklin County Fair (with friend!) at in-studio interview at NBC4.
Media tour with Franklin County Fair at NBC4 Read More »
I often see articles asking about the definition of PR. Here’s one I like: “PR is opening doors.” What does this mean? As part of a worthwhile PR effort, media relations factors in, in a big way. Media relations opens doors for companies to get the word out about their
PR is Opening Doors Read More »
Thanks to Media Magnetism for allowing me to be a guest blogger this week: https://mediamagnetism.org/guest-blogs-2/
My guest blog is on Media Magnetism this week! Read More »
Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception:
“Effective PR is essentially inception…” Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
