Public relations, writing, content and social media services

Had a great time as a guest PR expert on MediaLeaders Google+ Hangout today!

What a blast today participating as part of a panel of PR pros on MediaLeaders Google+ Hangout! Check out the video here: https://medialeaders.com/public-relations-tips-brands/ Everyone gave PR tips for small businesses–mine was about how to leverage social media, which many small businesses still are a) either not using at all or b) […]

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My Blog Post on Business Site Explore B2B

My blog post, “The Transformative Power of PR,” is posted on Explore B2B today: https://exploreb2b.com/articles/the-transformative-power-of-pr.

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Featured today in MediaLeaders!

See my tip for small businesses featured here in today’s top story on MediaLeaders: https://medialeaders.com/public-relations-tips-brands/ And plan now to attend the Google Hangout featuring me and all the contributors next Tues., Sept. 10: https://plus.google.com/events/cbhcfnun79cd0s90cch5khhknt0 at 9 am PDT/noon EDT.

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Content marketing: Decision makers prefer information from an article vs. an ad

Content marketing: Decision makers prefer information from an article vs. an ad Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact: “A study by Roper

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Busiest week of the summer!

Whew! I don’t know about you, but it’s been the busiest week of the summer for me! This year, I handled PR for the Franklin County Fair, which was such a fun gig. It was a complete pleasure working with all the media who came out, as well as all

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Media tour with Franklin County Fair at NBC4

Ashlea and Bethany representing the Franklin County Fair (with friend!) at in-studio interview at NBC4.

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PR is Opening Doors

I often see articles asking about the definition of PR. Here’s one I like: “PR is opening doors.” What does this mean? As part of a worthwhile PR effort, media relations factors in, in a big way. Media relations opens doors for companies to get the word out about their

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My guest blog is on Media Magnetism this week!

Thanks to Media Magnetism for allowing me to be a guest blogger this week: https://mediamagnetism.org/guest-blogs-2/

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“Effective PR is essentially inception…”

Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception:

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Startups 30% More Likely to Get Funding with PR

Just saw this article in Fast Company about how much more likely startups are to get funding if they engage in PR–30% more likely! https://www.fastcompany.com/3009338/the-truth-about-pr-done-right-and-what-it-does-for-your-startup Sometimes, the rub is that startups have trouble finding the budget to include PR in their early stages. That’s where a good consultant can come

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