Content marketing: Decision makers prefer information from an article vs. an ad Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact: “A study by Roper […]
Content marketing: Decision makers prefer information from an article vs. an ad Read More »
Whew! I don’t know about you, but it’s been the busiest week of the summer for me! This year, I handled PR for the Franklin County Fair, which was such a fun gig. It was a complete pleasure working with all the media who came out, as well as all
Busiest week of the summer! Read More »
Ashlea and Bethany representing the Franklin County Fair (with friend!) at in-studio interview at NBC4.
Media tour with Franklin County Fair at NBC4 Read More »
I often see articles asking about the definition of PR. Here’s one I like: “PR is opening doors.” What does this mean? As part of a worthwhile PR effort, media relations factors in, in a big way. Media relations opens doors for companies to get the word out about their
PR is Opening Doors Read More »
Thanks to Media Magnetism for allowing me to be a guest blogger this week: https://mediamagnetism.org/guest-blogs-2/
My guest blog is on Media Magnetism this week! Read More »
Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. https://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/ Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception:
“Effective PR is essentially inception…” Read More »
Just saw this article in Fast Company about how much more likely startups are to get funding if they engage in PR–30% more likely! https://www.fastcompany.com/3009338/the-truth-about-pr-done-right-and-what-it-does-for-your-startup Sometimes, the rub is that startups have trouble finding the budget to include PR in their early stages. That’s where a good consultant can come
Startups 30% More Likely to Get Funding with PR Read More »
Two cool things are happening at the Columbus AMA’s May 14th event–one, we have Miguel Perez, regional vice president of the Susan G. Komen Foundation speaking on leadership (and most likely a few other hot topics as well, with the Race for the Cure event coming up four days after
Join us to hear Komen leader at the next AMA event! Read More »
This spring, I’m celebrating the 14th anniversary of my business, Garrett Public Relations. As I celebrate another year of being self-employed, I look back on the years since I launched my business. Yes, the business climate has changed and PR is constantly changing, but I still get so excited whenever
Happy anniversary to me! Read More »
Don’t miss this chance to hear Fundable’s founders! Don’t miss the AMA lunch next Tues., April 9 at the new Dawson facility. Our speakers will be Fundable’s Wil Schroter and Eric Corl who will talk about how to optimize crowdfunding campaigns and how they can be leveraged to create buzz
Don’t miss this chance to hear Fundable’s founders! Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
