As I reflected on this past year, I’ve been thinking about competitors…those who do what we do. I’m not big on quotes, but this happens to be one of my favorites: “People will forget what you said, people will forget what you did, but people will never forget how you […]
Resolved: We Should Focus More on Connection and Collaboration in 2015 Read More »
For those on a budget—and so many smaller businesses are—these free PR resources can help get the job done.
For You! Free Resources to Help You Do Your Own PR Read More »
Leftovers are part of the holidays…after those big dinners, there are bound to be some goodies left to gobble up. But what about your budget leftovers? December is the time to spend any of your remaining budget, but what’s the best way to allocate those dollars? If you’re thinking about
Budget Leftovers? Why Not Spend Them on a Helping of PR? Read More »
With Thanksgiving upon us, today’s blog post focuses on how to make sure your next media pitch isn’t a “turkey”
How to Make Sure Your Next Public Relations Pitch Isn’t a “Turkey”! Read More »
There’s an old adage, “There’s no such thing as bad publicity.” I wonder if the Uber PR team would agree?
No Such Thing as Bad Publicity? Let’s Ask Uber Read More »
Press releases are the perfect vehicle to give a quick overview of the details of your news or event. So why are they so underutilized?
Where’s Your Press Release? Read More »
If you’re a micropreneur, chances are you’re trying to do it all…but does that really make sense?
Micropreneurs, Don’t Try to Do It ALL Read More »
If you’re still in a state of social media “paralysis,” try these tips to get moving and take advantage of this free method to market your business.
4 Social Media Tips for the Overwhelmed Read More »
As we near Halloween, one of my favorite holidays, here are six PR “horrors” to be on the lookout for: Your pitch may not be read—or even opened: No matter how much time you spend researching, interviewing and writing your pitch, PR peeps have no idea if the email will
In Honor of Halloween, 6 Potential PR Horrors Read More »
PR and communications pros have a lot of complaints about reporters. Rest assured that reporters have just as many complaints about them, if not more. How can PR pros and communicators bridge the gap and make the relationship more harmonious? Thinking like a reporter is a good start. Here are
7 Ways to Think Like a Reporter Read More »
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