Last week, I wrote a piece for Ragan’s PR Daily about the relationship between PR pros and reporters—while many see it as adversarial, I’ve often had a different experience, so I wrote about some ways to foster good relations with reporters: “Can PR pros and reporters be friendly?” https://www.prdaily.com/Main/Articles/18779.aspx Then, just […]
Do reporters _really_ think PR pros are liars? Read More »
Memorial Day weekend is upon us, marking not only a time to remember our veterans, but also the official start of summer! Woo hoo! While I wish you all a relaxing LONG holiday weekend, I want to share a tip regarding issuing or pitching news next week. Avoid it. That
Have a great Memorial Day weekend! But, wait to pitch your news… Read More »
Are we afraid to toot our own horns? Recently, I read this piece by Carrie Ghose of Columbus Business First, Here’s why one entrepreneur ‘would absolutely locate’ his startup in Columbus. For the story, Ghose interviewed the program manager for Startup Week, which was held here in Columbus earlier this
5 ways PR can help startups toot their own horns Read More »
Happy anniversary to me! This April, I’m celebrating 16 years of having my own small business. Hopefully, I’ve learned a thing or two over the years of having my own business. Today, I share the top 10 lessons I’ve learned—some silly, some serious: 10) Don’t neglect your marketing: Yes, I’m
Happy anniversary to me! Top 10 lessons I’ve learned in 16 years Read More »
If you’re like me, you have TOO many ideas for blog posts. I keep a running list whenever I come up with a topic that sounds like it might be a good fit. Sometimes, if I’m feeling really inspired, I’ll even start jotting down a few ideas that usually become
Need ideas for your next blog post? 5 free resources Read More »
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, from time to time I’m asked what goes in an online press kit or media room, as it’s sometimes called. Do you have one? Do you even need one?
13 things to include in a virtual press kit Read More »
In case you missed them, be sure to check out my posts published on Ragan’s PR Daily and MuckRack this week! Can PR tasks really be completed in “minutes a day”? https://www.prdaily.com/Main/Articles/1ead3e19-2f55-4bb6-971b-b21bf41ad9ff.aspx?utm_source=twitterfeed&utm_medium=twitter 8 reasons to hire a PR pro https://muckrack.com/daily/2015/03/19/8-reasons-to-hire-a-pr-pro/
Read my posts on Ragan’s PR Daily and MuckRack! Read More »
This excellent piece by Minda Zetlin of Inc. resonated with me (9 Reasons There’s Never Been a Better Time for Solopreneurs). I’m a big fan of Zetlin’s columns and this one really struck a chord. It talks about the solopreneur (aka freelance) lifestyle and how our nation is moving in
Soloists on the Rise: 6 Qualities of the Successful Solopreneur Read More »
The time for resolutions is over. If you’ve been meaning to get started on PR for your business, NOW is the time.
Forget the resolutions: 5 ways to just do it in 2015 (PR, that is!) Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
