As those of us in PR know, reporters don’t always like to hear from us, preferring to gather story ideas and sources elsewhere. But, when we do contact them, they have preferences as to how we do it. While social media has come into play when pitching journalists, according to […]
Do Reporters Prefer to Receive Pitches Via Email or Social Media? Read More »
When Onalytica published its list of top 100 PR influencers last week, I knew some of the folks who would probably make the list. Gini Dietrich, Beki Winchel and Mark Ragan are all well-known names, if you spend any time reading articles about PR. But, someone else also made the
Michelle Garrett Ranks in Top 100 PR Influencers! Read More »
Happy Independence Day! To me, this holiday has a dual meaning. Yes, like many other Americans, I celebrate the 4th by attending a parade, having a picnic and enjoying fireworks with my family. But, this holiday is also a time to celebrate my independence as a businessperson. More than 16
Celebrating Independence Day as an Independent! Read More »
Today’s post is in honor of Father’s Day. Back before being an entrepreneur was in vogue, I grew up in a household where neither parent went to work at an office every day. Both my parents were entrepreneurs, launching their own businesses. My father was well-known in our city for
In Honor of Father’s Day: How My Dad Inspired Me to be an Entrepreneur Read More »
Last week, I wrote a piece for Ragan’s PR Daily about the relationship between PR pros and reporters—while many see it as adversarial, I’ve often had a different experience, so I wrote about some ways to foster good relations with reporters: “Can PR pros and reporters be friendly?” https://www.prdaily.com/Main/Articles/18779.aspx Then, just
Do reporters _really_ think PR pros are liars? Read More »
Memorial Day weekend is upon us, marking not only a time to remember our veterans, but also the official start of summer! Woo hoo! While I wish you all a relaxing LONG holiday weekend, I want to share a tip regarding issuing or pitching news next week. Avoid it. That
Have a great Memorial Day weekend! But, wait to pitch your news… Read More »
Are we afraid to toot our own horns? Recently, I read this piece by Carrie Ghose of Columbus Business First, Here’s why one entrepreneur ‘would absolutely locate’ his startup in Columbus. For the story, Ghose interviewed the program manager for Startup Week, which was held here in Columbus earlier this
5 ways PR can help startups toot their own horns Read More »
Happy anniversary to me! This April, I’m celebrating 16 years of having my own small business. Hopefully, I’ve learned a thing or two over the years of having my own business. Today, I share the top 10 lessons I’ve learned—some silly, some serious: 10) Don’t neglect your marketing: Yes, I’m
Happy anniversary to me! Top 10 lessons I’ve learned in 16 years Read More »
If you’re like me, you have TOO many ideas for blog posts. I keep a running list whenever I come up with a topic that sounds like it might be a good fit. Sometimes, if I’m feeling really inspired, I’ll even start jotting down a few ideas that usually become
Need ideas for your next blog post? 5 free resources Read More »
What goes in a press kit? As I often work with startups or small businesses doing PR from the ground up, from time to time I’m asked what goes in an online press kit or media room, as it’s sometimes called. Do you have one? Do you even need one?
13 things to include in a virtual press kit Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
